Our approach
At DEM Group, we transform undervalued residential properties into well-designed Houses in Multiple Occupation (HMOs) that work for both tenants and investors. Our mission is to deliver high-quality shared housing that raises living standards, reduces void periods, and generates sustainable returns.
With a practical, data-driven approach and a focus on regulatory compliance and long-term operation, we aim to set a new standard for professionally managed, ethically developed HMOs.
Our Mission
We exist to:
Transform underutilised homes into safe, functional, modern living spaces
Optimise layouts and building performance for tenants and landlords
Deliver stable rental income with strong management and compliance
Our strategy combines careful acquisition, intelligent refurbishment, and hands-on operational oversight, ensuring each project performs from day one.
Creating Exceptional Living Standards
Our strategy revolves around the Buy, Refurbish, Rent & Refinance (BRRR) model, ensuring rapid and stable growth by transforming undervalued properties into premium living spaces. This approach significantly raises living standards and property values.
By acquiring and improving properties through high-quality refurbishments and repurposing, we achieve market-leading rents. Catering to the growing demographic of young professionals in Leeds secures top-quality tenants, enhancing the stability and reliability of our earnings.
Our Ethos
Our Core Focus
At DEM Group, we specialise in the full lifecycle of HMO projects:
Property Acquisition & Appraisal – identifying sites with strong fundamental demand and clear operational potential
Refurbishment & Redesign – reconfiguring layouts to maximise space, privacy, and long-term tenant satisfaction
Compliance & Safety – prioritising fire safety, building control, and licensing requirements throughout the design and delivery process
Management & Growth – operating properties with a long-term outlook to maintain high occupancy and optimise net returns
We balance commercial viability with responsible accommodation standards to meet the needs of tenants and investors alike.
Projects with Purpose
Our development decisions are grounded in reality and performance, not trend. We evaluate every project through rigorous feasibility and risk assessment, ensuring:
Rooms and layouts that align with tenancy demand and licensing standards
Practical maintenance plans that reduce future costs
Compliance-first design that anticipates regulatory requirements
Alignment between investor expectations and operational performance
This disciplined approach helps us create HMOs that are both comfortable to live in and resilient as long-term assets.
